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Yacana

Escape to Latin America through the eyes of Aurore Descombes. The discovery of the continent's wide open spaces and the wealth of craftsmanship inspired the brand's founder to create the Yacana project: an ethical and upscale fashion label. The style is elegant and casual, with a folk touch.
Baby alpaca bombers embroidered by hand by communities in Peru, leather bags made in Ecuador, decorative objects representing animals, icons of the brand and evocative of the continent. The ethical project allows the enhancement and preservation of artisanal work.
Artistic support on the launch of the brand: definition of the DNA and brand history, product development (colour ranges, design, fitting), reflexion on the collection plan, communication, shooting and crowdfunding.
Mission / position:

Designer - Consultant / Artistic support

Collection:

Spring-summer 2019 / Brand launch

Website:

Instagram:

Photo credits:

Yacana

Logo Yacana
Alpagas – Yacana – 3
Alpagas – Yacana
Broderies faites a la main au Perou – Collection printemps ete 2019 – Bomber Bosque Tropical – 100 pour 100 Baby alpaga – Fleurs brodees main au Perou – Yacana
Collection printemps ete 2019 – Dessin de placement de broderie et couleurs – Bomber Flores de la Amazonia – Yacana – 2
Confection dans un atelier au Perou – Collection printemps ete 2019 – Bomber Flores de la Amazonia – 100 pour 100 Baby alpaga – Fleurs brodees main au Perou – Yacana
Carlitos – Mascotte de la marque Yacana
Collection printemps ete 2019 – Bomber Bosque Tropical – 100 pour 100 Baby alpaga – Fleurs brodees main au Perou – Sacs en cuir Quito faits en Equateur- Yacana
Collection printemps ete 2019 – Sac seau bleu royal – Yacana
Collection printemps ete 2019 – Sac Quito noir – Yacana
Collection printemps ete 2019 – Bomber Flores de la Amazonia – 100 pour 100 Baby alpaga – Fleurs brodees main au Perou – Yacana-2
Moutons uruguayens – Laine merinos et bois – Yacana
Collection printemps ete 2019 – Bomber Flores de la Amazonia – 100 pour 100 Baby alpaga – Fleurs brodees main au Perou – Yacana
Collection printemps ete 2019 – Bomber Bosque Tropical – 100 pour 100 Baby alpaga – Fleurs brodees main au Perou – Yacana – 2
Collection printemps ete 2019 – Bomber Bosque Tropical – 100 pour 100 Baby alpaga – Fleurs brodees main au Perou – Yacana