Initiative

The artistic direction of a brand is the aesthetic orientation that its founder wishes to take. It includes all the choices that concern the taste, values and atmosphere that make a project unique.

Mood boards give the precise tone and act as a jumping point for the processes used to create a collection from scratch: selection of color ranges, clothing lines, print creations, accessories, communication, photo shoots

The idea of creating a coalition of brands was born in the spring of 2021 when hundreds of brands responded to the call on Linkedin by Thomas Huriez (1083) and Julia Faure (Loom) who asked to add the "R" of "Reduce" to the campaign "Reuse - Repair - Recycle" of the eco-organization of the Textile Industry.

The Scenarii 2030 conference took place on December 11th, 2018 in the French ministry of Finance in Paris. Like the previous ones, it was organized by the French network R3iLab.

Textiles made from pineapples, plastic harvested in the oceans from seaweed

At the Rencontres Photographiques, the spotlight is on the ecological initiative of Atelier Luma. In the new artistic center of Arles, this laboratory of ideas and projects proposes to bring designers together to imagine innovative materials and objects.