Rachida Havez proposes with Oh là Izanna a wardrobe dedicated to indoor life with comfortable and elegant clothes. A concept inspired by both homewear and travelwear, the key words of Oh là Izanna being: minimalist, nomad and free.
Exit slippers and jogging, welcome to a homewear that combines style and functionality. The kimono provides wrapping volumes and a creamy texture, the indoor suit has a loose and precise cut and the dresses are feminine and minimalist. The high-end materials and the sense of detail contribute to the quality of the models.
Artistic accompaniment on the launch of the brand: definition of the DNA and the brand story, product development (color ranges, design, fitting), reflection on the collection plan.
Designer - Consultant / Artistic support
Brand launch - December 2021